Real estate marketing training
Videos and articles that help real estate agents market like pros: design, branding, social media, AI and automations.
Read
Step-by-step guides you can put to work the same day.
Automations
8 min readA consistent blog builds SEO authority and attracts leads, but planning topics and writing posts every week takes more time than most agents have. This guide shows you how to set up an AI-driven content calendar that researches topics, drafts posts, and schedules them on autopilot.
AI for Real Estate Agents
7 min readLearn how to build a social listening dashboard that monitors Reddit, X, and Facebook for real estate leads, then uses AI to summarize what matters. This tutorial covers free and low-cost tools, keyword setup, AI analysis with ChatGPT, and a weekly review routine that surfaces buyer and seller conversations.
AI for Real Estate Agents
10 min readEvery MLS system has its own formatting requirements for listing descriptions, and generic AI copy can hurt your credibility with buyers and sellers. This guide shows you how to train ChatGPT, Claude, and Gemini to write listing descriptions that follow your MLS rules and sound like you.
AI for Real Estate Agents
12 min readLearn how to use ChatGPT Vision to analyze listing photos, read floor plans, extract room features, and compare images for seller consultations. This practical guide walks through exactly what the tool can do for real estate agents and where to verify its output.
Automations
12 min readStay top of mind with past clients by automating personalized anniversary and milestone messages using ChatGPT and Zapier. This guide walks through setting up a sequence that pulls client data from your CRM, generates unique messages with AI, and sends them on the right dates without manual work.
AI for Real Estate Agents
8 min readTurn MLS data into polished market reports for listing presentations and farm marketing using AI. This guide walks through setting up Claude, ChatGPT, or Gemini as your market report generator and building a repeatable workflow that saves hours per report.
The curriculum
Design listing flyers, postcards, social graphics, and brand templates that look like a pro made them, no design degree required.
10 videos · 12 articles
Get the most out of Keller Williams Command, campaigns, websites, SmartPlans, and your agent site.
14 videos · 33 articles
Win the listing and market it like a machine: just-listed pieces, open house promotion, and seller updates.
10 videos · 31 articles
Postcards, letters, and mailers that put you in the neighborhood's mailbox: what to send, how to design it, and how to launch the campaign.
3 videos · 5 articles
Yard signs, sign posts, riders, frames, and stands. Installing them properly and using them as the marketing they are.
1 videos · 2 articles
Build a recognizable, trusted brand, bios, headshots, email signatures, and a consistent visual identity.
7 videos · 18 articles
Watch
14:22Listing Marketing
beginner
9:31AI for Real Estate Agents
beginner
6:58Personal Branding
beginnerWhy the school
Open the app and follow along. Every video and article is built to act on right away.
Practical marketing strategies and tools you can use at any brokerage.
The library keeps growing with new tutorials and articles.
The whole library is free. Learn at your own pace.
Become a contributor
Got marketing that's working in your business? Agent Marketing School features agents from any brokerage who want to share their playbook with the community.
